As a business owner, having the right publicity can help your business grow your visibility, scale your sales and create a lasting impact. But for small business owners, hiring a PR team may not be possible, and taking the DIY route might become overwhelming.

Prospecting on social media refers to the process of researching, identifying and engaging with potential customers online.

At some point during your professional journey, you will experience failure. And when this happens, you will probably ask yourself, “what’s next?”