Prosper for Purpose was launched in January 2013 to help organizations engage, inspire and transform relationships with their publics. Founder Lorraine Schuchart had more than 25 years of experience working with companies, educational institutions, nonprofit organizations, print and broadcast media. She brought her experience and best practices together, and named the company for her philosophy that purpose is the foundation for success.
Most members of #TeamProsper have worked and played in Cleveland for much of their lives. To give something back to the city that built them, they located Prosper for Purpose in one of its neighborhoods, Tremont. The community is known for good neighbors, great restaurants and a staple of artists and entrepreneurs.
While Cleveland was, for many years, recognized primarily for a burning river, losing sports teams and brain drain, times sure have changed. Burning River is now a beer, our sports fans are called the most loyal in America and we are the home of the 2016 NBA Champions, the Cleveland Cavaliers! Downtown housing cannot be built quickly enough to satisfy the demand by returning Clevelanders who found the grass was not greener somewhere else. Cleveland has been spotlighted for the rebirth of its downtown, its envious food scene and its beautiful neighborhoods in publications including Forbes, the New York Times and Greatest.com. But we didn’t need the media to tell us what we already know — there’s no place like home.
Our company name is based on our founder’s philosophy that mission (purpose) is the foundation for success (prosperity).
The concept for the Prosper for Purpose logo was inspired by the interests and the values infused in the Prosper for Purpose business philosophy. The overall shape of the logo is circular, exemplifying a connection to the world around us. Within this circular frame, one can see three distinct shapes; a sprouting leaf, the image of a person with an outstretched arm and the letter “P” in the negative space between.
Each shape represents an aspect of Prosper for Purpose and conveys meaning. The sprouting leaf is a symbol of growth, a connection to nature. This growth is a founding principle and a defining characteristic of our company and ties to our values of creativity and life-long learning.
The image which can be seen as a person with an outstretched arm pays tribute to the giving and guiding aspects of Prosper for Purpose. It ties to our values of people, inclusiveness, and giving back. Additionally, the shape symbolizes a sense of joy — which emanates from people who are pursuing their passions. Passion is also a value of our company.
Lastly, the letter “P” which can be found in the negative space in the middle of the logo represents the Prosper for Purpose business name. This letter helps to define the other distinctive shapes within the circular shape while standing strongly on its own… just as Prosper for Purpose aims to do with its clients. The negative space itself also symbolizes our value of integrity; being transparent in our practices.
There is strength and simplicity in the Prosper for Purpose logo — a fitting tribute to the people-focused values which always stand the test of time.