Start with your why. To maintain a competitive edge in the marketplace, you need a strong brand presence. More than a logo and website, your brand is built on your story and its success is tied to how well you deliver on your promise. Prosper has a successful track record building strong brands that drive awareness and growth. We have developed and customized a proven, industry-agnostic brand development process that works for nonprofits, businesses, artists and entrepreneurs. Our method determines your brand’s personality and generates key messages, resulting in a practical toolkit that can be applied to all communications.
Offer value. “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (PRSA, 2012) Within that definition, we approach PR as a specialized process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients and partners. From expertly telling your story, to conducting media and community relations, we build synergies through our activities. This proven process helps organizations maximize positive outcomes and bring meaning to their mission.
Call us strategic storytellers. Delivering quality content to your target audience is now more important than ever if you plan to build meaningful relationships. By channeling your brand’s personality, Prosper develops and distributes engaging content that helps attract, convert and delight customers and clients.
Engagement through conversation. Social media is a powerful tool brands can use to connect and engage with clients and customers. To be effective in social media on behalf of a business, you must understand public relations and marketing, and how social media is used as a channel to share messages that tie to strategy and achieve marketing goals. We start by applying industry best practices, and optimize our efforts based on performance analytics, tailoring our efforts specifically for your audience.
Fundraising, development, and events. Strategic planning, training, and organizational development. Not to mention community engagement and outreach! Prosper for Purpose offers additional services, depending on your needs.