Episode 55: AI-Proof Your Brand

In this episode, I talk about the power of your brand in the age of artificial intelligence (AI), specifically in regard to marketing. Chat GPT is the newest technology to take the business world by storm. Copywriters and marketers are especially concerned about the potential impact of Chat-type technology.

In my last episode, I interviewed Thomas Helfrich, who has been using technologies like ChaptGPT for quite some time. Thomas maintains that AI can only enhance and speed up what we do as marketers and entrepreneurs but not replace it.

But since that conversation, which was recorded back in January, I’ve been wondering…

Is this new technology a gift or a curse?

Join me as I share my perspective.



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