In this episode of Brand for Good, I’m joined by John Moncrieff, CEO and Head of Community at Small Giants, an organization inspired by the belief that businesses can choose to be great instead of simply becoming big. John shares his own experience of chasing growth until he felt like he was feeding a monster he’d created. That experience eventually led him to the Small Giants community, where he found leaders building successful businesses around people, values, and purpose.

What do you stand for, and do the people who encounter your work actually know? That question has been on my mind since attending Called to Lead, an event hosted by Kelly Roach and Sandi Glandt. What struck me most was not simply that faith was present in the room, but that women with different beliefs were able to gather around a shared idea without requiring everyone to define it in exactly the same way.

In this episode of Brand for Good, I’m sharing another Brand Breakthrough Live coaching session, this time with Seth Diamond, multimedia artist, tech expert, culinary storyteller and creator of Road Feast on Substack.