August 12, 2026
In this episode of Brand for Good, I explain the difference between your brand and the current expression of your business. Services, offers, audiences, and delivery models can evolve while the beliefs, values, and reputation at the heart of your brand remain intact.
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In the last episode, I shared some of the business advice I no longer believe—including the idea that growth should always be the goal. This week, I’m taking that idea further by sharing how I’m editing the business I’ve spent more than a decade building.
August 4, 2026
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July 28, 2026
After 200 episodes and 13 years in business, I’m shifting away from primarily teaching what I know and making more room to share what I’m learning, what I’m questioning, and what I’ve changed my mind about. I want these episodes to feel more personal, more reflective, and more honest about what it actually means to build a business over time.
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In this milestone episode of Brand for Good, I’m celebrating episode 200 by bringing together many of the ideas this podcast has explored from the beginning: how to do well while doing good, why clear copy creates clarity and distinction, why PR is essential to brand-building, why influence beats attention, and why earning trust with your market should always be the goal.
July 21, 2026
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July 14, 2026
Why does sales feel so hard for so many brilliant, capable, purpose-driven people? In this episode of Brand for Good, I’m continuing the three-part series leading up to episode 200 by exploring the gap between marketing and sales — and why selling becomes easier, more natural, and more effective when it is rooted in mutual trust, shared value, and relationship.
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There is a difference between being known for what you do and actually growing your business. In this episode of Brand for Good, I’m launching a three-part series leading up to episode 200 by exploring the gap between marketing and sales — and why that gap is often really a relationship gap.
July 7, 2026
