Episode 5: What is PR and How Can It Help Your Business

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How do you grow your business or brand visibility and authority with PR? What are the steps you can take to become the go-to authority in your niche?

In this episode, I talk about PR and why it’s important for your business. I touch on the difference between earned media and paid media or advertising. I share a simple four-step process to help you grow your own PR outreach, build your brand credibility and become the go-to expert in your field. And I’ll give you some tips on how you can track and measure your brand outreach.

Listen to the end of the episode and get my exclusive invitation for you if you want to go from unknown to expert with the power of publicity!


“PR is the development of mutually beneficial relationships between an organization and its stakeholders.”

“Earned media has the power to reach a large audience, and gets you in front of other people’s audiences with some credibility.”

“PR has the power to reach a new audience for you quickly.” 

“PR is a great way to grow your brand and your prospects much more quickly than organic outreach.”

“Remember it isn’t about you when you’re pitching the media, it is about the value that you can bring to their listeners or their readers or their viewers.”

Key Points of the Episode:

  • What Public Relation (PR) is and how it differs from publicity.
  • What is the difference between earned media and paid media?
  • What are the benefits of PR for your business or brand?
  • How do you start PR for your business?
  • The four-step process to developing your own media outreach.
  • How do you pitch and follow up with the media of your choice?
  • How can you track and measure your PR outreach?

Link/s Mentioned:

Learn To Become The Media’s Go-To Authority In Your Niche through my course, “Profitable Publicity”!

Email me your thoughts about this episode! connect@prosperforpurpose.com 

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