Episode 107: Leverage Your Unfair Advantage

In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand’s success, and how to create a memorable one that leverages your unfair advantage.

This episode is packed with practical insights and examples to help you differentiate your brand and drive business growth!

Key Points:

Introduction to Brand Value Proposition

  • How it builds on your brand promise

Importance of a Brand Value Proposition

  • Clarify your brand’s purpose and direction.

  • Differentiate your brand in a crowded marketplace.

  • Drive customer engagement and loyalty.

  • Increase conversion rates.

Create a Compelling Brand Value Proposition

  • How to understand your audience 

  • Identify your unique benefits and what sets you apart

  • Analyze competitors

  • Craft your clear, concise, and compelling value proposition statement.

  • Template: “At [Brand], we provide [target audience] with [unique benefit] by [how you provide it]. Unlike [competitor], we [unfair advantage].”


  • “Your value proposition is where you leverage your unfair advantage – the unique strengths and capabilities that only your brand possesses.”

  • “A compelling value proposition resonates with your target audience, driving engagement and loyalty.”

Stay tuned for next week’s episode, when we’ll dive into brand positioning and explore how you can strategically position your brand to maximize impact.

If you enjoyed this episode, please subscribe and leave a review. Share your thoughts and experiences with brand value propositions in the comments, and remember to join us next time as we continue to explore the power of branding for good!

Brand for Good Links

Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: Episode 107: Leverage Your Unfair Advantage – Prosper for Purpose


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