Episode 106: Your Brand Promise

A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business.

Episode Highlights:

  • A brand promise is a statement that communicates to customers what they can expect from a brand’s products or services.
  • It is important for distinguishing one brand from another as well as for building trust in the market.
  • How do you write a clear, concise, and compelling brand promise, and how can you ensure that you deliver on your promise?
  • What promises do our favorite brands convey? Do they deliver on those promises?

The right brand promise will help you build trust, differentiation, consistency, and emotional connection with your clients/customers…I promise!

Brand for Good Links

Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome

Email your thoughts about this episode: connect@prosperforpurpose.com

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Follow Lorraine on Instagram: @lorraineschuchart

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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-106-your-brand-promise


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