Is it possible to cover training for your business like an athlete trains for his sport, the importance of marketing data, the rules of reciprocity, brand influence and social impact ALL in one episode? The answer is yes!

Bradley Hoos is the chief growth officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. A former engineer turned marketing innovator, Hoos is responsible for setting company strategy, building client relationships and making new business models come to life.

Jenny Kerr Schroen leads marketing for Delmarva Veteran Builders (DVB) in Salisbury Maryland, where she recently co-authored the children’s dystopian tale, Grit Leads to Greatness. 

Jenny’s story is just as fascinating as the one she co-authored, and that’s where we start on today’s episode. She grew up the middle child of three sisters in a creative, close-knit family in Northern Kentucky near Cincinnati, Ohio. After college, she explored the world while practicing graphic design and travel blogging with her sisters. More than a decade later, she reconnected with and married a widowed college friend with four young children. That marriage and move to Salisbury brought her to Chris Eccleston, who hired her as the Creative Developer for DVB.