Episode 94: Business as a Force for Good

What if there were a way to measure a company’s entire social and environmental impact?

Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab.

Since March is B Corp Month, I devote this episode of Brand for Good to discussing the ongoing paradigm shift in the business world and how the triple bottom line philosophy of “people, planet and profit” is here to stay. I also talk about how you can take steps to use business as a force for good with or without becoming a certified B Corp.

Brand for Good Links

Take the B Impact Assessment:
https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment

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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-94-business-as-a-force-for-good

Key Points:

• The concept of “business as a force for good” advocates for businesses to incorporate ethical practices, social responsibility, and sustainable initiatives.

• The nonprofit B Lab was founded in 2006 in the United States by three friends who shared a vision to make business a force for good.

• The first B Corps were certified in 2007; Prosper for Purpose became certified in 2016.

• Anyone can use the free B Corp assessment tool to measure their impact and identify next steps.