Chanel store facade under a streetlight

Brand Activation: A Beginner’s Guide

December 15, 2022

Brand activation is the strategic way you bring your brand to life and build a relationship with your target market.

read more

Six lightbulbs on a dark gray background

Imitative brands are adoptive and replicate what works in the market, while innovative brands are creative and address marketplace needs.

The Difference Between Innovative and Imitative Brands

November 19, 2022

read more

Group of people holding their hands up

How to Turn Fans into Clients

October 20, 2022

If you’re looking to turn your company’s fans into clients, focus on fostering meaningful connections with them.

read more

Man talking to an audience

What are your strategies for reaching new audiences? Create more connections and grow your business by borrowing other people’s audiences.

Borrow Other People’s Audiences

September 27, 2022

read more

Businesswoman shaking hands

4 Tips to Attract High-Ticket Clients

August 25, 2022

Attracting high-ticket clients can require trial and error. Follow our four tips to have the right customers flocking to your business.

read more

Hands typing on a laptop

When you flip the traditional marketing funnel you use existing customers to gain new ones, saving time and money in the process.

It’s Time to Flip the Marketing Funnel

July 30, 2022

read more

Read the