A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business.
Episode Highlights:
- A brand promise is a statement that communicates to customers what they can expect from a brand’s products or services.
- It is important for distinguishing one brand from another as well as for building trust in the market.
- How do you write a clear, concise, and compelling brand promise, and how can you ensure that you deliver on your promise?
- What promises do our favorite brands convey? Do they deliver on those promises?
The right brand promise will help you build trust, differentiation, consistency, and emotional connection with your clients/customers…I promise!
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Episode Link: https://prosperforpurpose.com/episode-106-your-brand-promise
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