March 12, 2024
What if there were a way to measure a company’s entire social and environmental impact?
Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab.
read more
If you’re a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what’s possible by creating a world in which they benefit from your product.
March 5, 2024
read more
February 27, 2024
We’ve all heard the phrase “your network is your net worth,” and it’s true.
Your network is not just a list of names; it’s a collection of opportunities, insights, and potential collaborations. Successful people understand this, and they invest time and effort in building and maintaining strong professional connections.
read more
In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose.
February 20, 2024
read more
February 13, 2024
In my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales.
read more
Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve massive impact.
Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and much more.
February 8, 2024
