CLEVELAND (May 3, 2018) — Prosper for Purpose, a Cleveland-based purpose-driven public relations agency, today announced it completed its recertification as a B Corp. In 2016, Prosper became the first marketing and communications agency in Cleveland, and the first nonprofit consulting and fundraising agency in Ohio to obtain B Corp certification.
B Corps are required to undergo an extensive review of their practices and policies every two years following their initial certification. The process is audited by B Lab, a third-party nonprofit committed to using the power of business to solve social and environmental issues.
Prosper’s final assessment score was 89 points; the median score is 55 points. The company’s greatest improvements occurred in the customer and community categories of the assessment.
“We are very proud that this report shows our improved commitment to positively impacting our customers and community. We made very deliberate changes recently to work with more purpose-driven organizations and to help our local community through our pro bono services,” said Founder and CEO Lorraine Schuchart. “Recertification is a rigorous process that takes a few months to complete, but it allows us to gain invaluable insights into how well we exemplify being a mission-driven business.”
Prosper’s complete B Impact Assessment scores can be viewed at bcorporation.net. More details about the company’s best practices are available in it’s latest Impact Report.
“Successful recertification as a B Corp allows us to look forward to the next two years and determine what steps we need to take to continue to improve our practices. We now have a framework for establishing goals and measuring our positive impact and we couldn’t be more excited,” said Schuchart.
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. Today there are more than 2,400 Certified B Corporations in more than 50 countries and 130 industries with one unifying goal: to redefine success in business.
About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:
- Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
- Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
- Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact — and the impact of the businesses with whom they work — with as much rigor as their profits;
- Inspiring millions to join the movement through compelling storytelling through the digital platform B the Change.
For more information, visit bcorporation.net.
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