Prosper for Purpose provides integrated public relations (PR) marketing, design and development services that create successful brands and increase revenues. We do this by utilizing the right mix of people, services and technology. We believe this approach helps clients build better relationships, bring meaning to their mission, do well and do good - in other words, to prosper for purpose.

 

Prosper guides, serves and works alongside leaders of mission driven companies and nonprofit organizations, as well as artists and entrepreneurs. Our agency is uniquely positioned to deliver all the services of a large firm while offering the hands-on attention of a boutique agency with deep roots in the community. We excel at media relations, communications audits and planning, brand development, marketing, social media management, business development and nonprofit fundraising. Our suite of services also includes strategic planning and training.

    The Path to Prosper for Purpose

    To launch the Prosper for Purpose blog, I thought I should tell the Prosper for Purpose story. It is, of course, my story too.

    When I was in second grade, I decided I would become a teacher when I grew up. My teacher that year was Miss Donnelly, and she made learning empowering and fun. She would divide the class into teams to work on projects. I was usually the team leader and found myself trying to motivate the other kids using her tactics. I was a good imitator. It worked, and I thought I was destined to teach.

    Lor2ndGradeMaybe

    When I was in fourth grade, I decided I would become a writer and a teacher when I grew up. My teacher, Mrs. Lentz, told me I had a real talent for writing. It was the only thing I did better than Kelly N., who I believed to be the teacher’s pet. So I wrote. And I read. I read more books that year than any other student in the class. One hundred and fourteen books. The more I read, the better I wrote. I believed I was destined to write. And teach, of course.

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    5 Steps to a Positive First Impression

    For senior public relations students across the country, interviewing a senior level practitioner is standard. I have been interviewed by many students, but only Joshua stands out in my mind.

    Will Rogers is credited with saying, “You never get a second chance to make a first impression.” Research indicates that we make that first impression in as little as 30 seconds, often without much more than a greeting being spoken. What is deduced during that first impression? Everything from social and economic status, intelligence and level of professionalism.

    The first impression is literally branded in the part of our brains associated with survival instinct, then referenced (consciously or subconsciously) whenever we again encounter the person to whom it belongs. Without a positive first impression, people are less likely to be open to what we say. In marketing and development work, this can mean the difference between success and failure.

    Now back to Joshua. His initial request came from an email. He invited me to meet in person at the location of my choice. We exchanged cell phone numbers in case there was an issue the day of the meeting and he texted me when he arrived, describing himself and telling me where he was seated. From my perspective, Joshua took the five critical steps to achieving a positive first impression. These steps apply to anyone planning for a formal meeting, from an interview to a media pitch to a development meeting.

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Strategy

Strategy is at the core of all we do, and it’s also one of our primary areas of service. Strategic planning is a critical component of success. Different from business, development or marketing planning, strategic planning involves vision, mission and big picture thinking.More

PR/Marketing

We view marketing through the lens of public relations as defined by the Public Relations Society of America (PRSA): “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (PRSA, 2012) More

Development

We see development as the growth of a relationship.  This could mean reaching out through a for-profit organization, through business development or a non-profit as they advance philanthropy through development activities.More

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