Episode 101: Brand Strategy & Inspiration

Over the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas you can apply to your own business. 

Today I am sharing some of my inspiration for my upbrand. I’m also discussing some of the business decisions I’ve made about Prosper’s position in the market and a once-beloved service we’re no longer promoting. 

Here are two of the four decisions that are driving my strategy and inspiration:

  1. I want to do more narrative copywriting. 

  2. I want to simplify my business.

If you’re branding along with me, take stock of what you offer and what you actually do in your business. Is what you created serving who you are now? It’s good to re-evaluate your business every three years and consider what, if anything, you’d like to change.

Tune in and learn how I approach this.

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com
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Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: www.prosperforpurpose.com/episode-101-brand-strategy-inspiration

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