June 23, 2020
Communication is at the heart of every company. Whether you handle communications yourself or hire a company spokesperson, success during a crisis comes down to how well the designated person leads.
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When people ask me what I do for a living, I usually answer that I help brands tell their stories to influence perceptions or behavior. It might be an oversimplified explanation of what the PR profession entails, but it’s one that people outside our sector can understand. The truth is that we don’t communicate solely […]
February 22, 2019
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October 9, 2018
Media relations is an integral part of an effective public relations plan. The powerful publicity tool provides a person or organization with a credible third-party endorsement that can ultimately help influence or change consumer behavior. While more direct forms of communications, such as advertising and content marketing, are all the rage these days, earned media […]
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“What exactly is public relations?” If I had a dollar for every time I was asked this question, I could pay off the student debt I incurred while pursuing the degree! At its core, public relations is the process of building and maintaining relationships with your stakeholders from the inside out. While this sounds straightforward, public […]
June 5, 2018
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March 9, 2018
Individual giving is all about building relationships. The most successful individual giving campaigns utilize specific tools to improve the donor stewardship process and strengthen relationships in order to increase donations. Building relationships sounds easy enough, but it’s crucial that your organization establishes a plan before starting the work. A 2015 study of 29 nonprofits found that […]
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A case for support, sometimes referred to as a case statement, is one of the single most important documents a nonprofit can create. It is a simple plan that becomes the foundation for all other materials your organization produces over the course of a fundraising campaign or extended period of time. Appealing to a wide […]
February 5, 2018
