6 Key Components of a Compelling Case for Support

February 5, 2018

A case for support, sometimes referred to as a case statement, is one of the single most important documents a nonprofit can create. It is a simple plan that becomes the foundation for all other materials your organization produces over the course of a fundraising campaign or extended period of time. Appealing to a wide […]

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Learning to write an effective press release is an essential skill for public relations practitioners, whether you’re writing for your clients or your own company. This task may be daunting at first, but with a strategic set of guidelines your press release will stand out among the competition. 8 Steps to Writing an Effective Press […]

How to Write an Effective Press Release

February 1, 2018

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Focus on Earned Media for the Greatest Impact

December 16, 2016

As you finalize your content strategy for 2017, it’s important to recognize the value and importance of earned media in your plan. According to BullDogReporter.com, earned media placements “are regarded as the most influential sources of news and information when it comes to driving consumer opinions about brands and products and when driving sharing across social […]

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Bill Gates is quoted with saying, “If I was down to my last dollar, I would spend it on PR.” While there is some debate about whether or not Gates actually uttered those words, there is no doubt it is sage advice.  The success of your business depends on how well you communicate with your […]

5 Ways Your Organization Benefits From Hiring a PR Agency

March 2, 2016

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