Episode 89: 7 Principles of Influence

February 8, 2024

Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve massive impact.

Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and much more.

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Welcome to the first official episode of Brand for Good, formerly The Prosper Project. 

 Have you ever had the realization that you’re going through some kind of metamorphosis and that your business needs to evolve to accommodate that change?

Episode 88: Brand Evolution

February 6, 2024

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Close up PR letters on newspaper

7 Business Functions Enhanced by PR

January 15, 2024

PR builds and deposits trust for your company that makes other functions easier and helps protect you in times of trouble.

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On this last episode of 2023, Lorraine discusses how to navigate the end of year pressures faced by business owners, what she calls “opposing pulls.” She explains the concept of ‘granting being’ or exercising grace in the face of disagreements or perceived differences, highlighting the importance of separating individuals from their action. Lorraine talks about how it is often most difficult to grant grace to ourselves and why it’s important. 

Episode 87: Goals & Grace

December 28, 2023

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Episode 86: Cancel Culture and Crisis Communications with Evan Nierman

December 19, 2023

No business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass.

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Writing checklist on notebook

Navigating end-of-year pressures can be difficult. That’s why it’s important to set goals and grant ourselves grace.

Goals and Grace: Planning With Purpose

December 15, 2023

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