Your Facebook, Twitter, Instagram, LinkedIn and other social media pages can be your first opportunity to make a positive first impression on a customer.
According to Adweek, people follow businesses on social media for three main reasons:
● Promotions and discounts
● Latest product information
● Customer service
There are many scenarios that can cause you to lose current and potential customers because of your social presence (or in some cases, lack thereof). Is your brand’s social media providing people with the three types of content listed above? If not, maybe it’s time to put social accounts in the hands of a professional.
Business owners are busy enough managing their products, their employees and all other day-to-day tasks associated with running a company. This doesn’t leave much time to stay updated on the latest and greatest social media features, techniques and trends.
Did you know that without advertising, your Facebook content will only reach approximately 2% of your total followers? This means that if you have 1,000 Facebook followers, only 20 of them will see your posts.
Social media changes on what seems like a daily basis. That’s why communications professionals can be extremely valuable for a brand. Not only do we read countless blogs and stay meticulously updated on platform changes and newly released features, but we also bring experience. We know what works well and we can navigate each platform like the back of our hands.
With more than 2.2 billion active social users, there is true opportunity to engage with your customers and build your brand presence through social media.
Are you looking to increase traffic to your website or reach more customers? Do you want to expand your brand’s recognition or develop a loyal community of engaged followers? A strong social presence can help you achieve those objectives.