Episode 103: Hire the Right Experts at the Right Time

May 28, 2024

Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company. But which experts does your business need and when? That’s what I’m breaking down for you in this episode of Brand for Good.

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In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force.

Episode 102: Brand Work is Soul Work

May 21, 2024

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Episode 101: Brand Strategy & Inspiration

May 7, 2024

If you’re branding along with me, take stock of what you offer and what you actually do in your business. Is what you created serving who you are now? It’s good to re-evaluate your business every three years and consider what, if anything, you’d like to change.

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Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact, I go through the rebranding process about every three years…and guess what? This happens to be one of those years!

Episode 100: Upbranding the Prosper Way

April 30, 2024

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Episode 99: Brand Aura

April 23, 2024

This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it.

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Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I’m answering as many of those questions as possible.

Episode 98: Your Top Personal Branding Questions, Answered

April 16, 2024

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