Episode 106: Your Brand Promise

June 18, 2024

A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business.

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In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles.

Episode 105: The Power of Core Values

June 11, 2024

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Episode 104: How Purpose Leads Your Mission, Vision and Values

June 4, 2024

When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one. Today I’m sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community and out-perform your competition. 

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Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company. But which experts does your business need and when? That’s what I’m breaking down for you in this episode of Brand for Good.

Episode 103: Hire the Right Experts at the Right Time

May 28, 2024

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Episode 102: Brand Work is Soul Work

May 21, 2024

In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force.

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If you’re branding along with me, take stock of what you offer and what you actually do in your business. Is what you created serving who you are now? It’s good to re-evaluate your business every three years and consider what, if anything, you’d like to change.

Episode 101: Brand Strategy & Inspiration

May 7, 2024

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