In this episode of Brand for Good, we’re unlocking the secret power of active listening. I’ll share why it’s your most underrated networking superpower, how it benefits you as much as the person speaking, and what small changes can make a big impact. From overlooked cues to missed opportunities, I’ll show you how to make listening your competitive edge.

In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage.

In this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded “Who’s Your Daddy?” into a national media sensation.