In this episode of Brand for Good, I challenge the notion that bigger is always better in marketing. While large numbers might seem impressive, they don’t always translate into success. Let’s dive into why focusing on the right metrics and reaching the right audience is what really drives business growth!

In this special episode of Brand for Good, I’m sharing why I dedicated 15 episodes to the concept of upbranding and how listeners can find the time to implement the strategies discussed. I’m sharing my passion for solving problems, writing and teaching and how these loves inspired my approach to podcasting. I also offer practical advice on how to create time for brand development, along with a step-by-step guide to make real progress by revisiting each episode in the series.

In this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you’re a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizing your services page to crafting persuasive copy that speaks directly to your ideal customers.