Episode 155: Selling Without Explaining: The Power of Belief

August 26, 2025

In this episode, I break down why more information doesn’t lead to more conversions—and what actually does. I talk about my concept of belief-based branding and how it accelerates trust, shortens the sales cycle, and positions you as the obvious choice in your space.

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We dive into why work-life balance is a myth, the power of perspective when navigating personal and professional challenges, and how grief is often the hidden thread running through so many of life’s changes. Heather shares powerful stories from her coaching practice—from stepfamily dynamics to empty nesting to navigating workplace boundaries—that show how small shifts in perspective can transform relationships.

Episode 154: Midlife Is Not a Crisis—It’s a Catalyst with Heather Hetchler

August 19, 2025

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Episode 153: Expect the Unexpected, Lessons from My Summer Vacation

August 12, 2025

What happens when your perfectly planned vacation gets turned upside down? In this episode, I share the story of my three‑week trip to Lakeside, Ohio — a place that usually brings me peace, clarity, and joy — and how this time, everything went differently than expected.

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In this episode of Brand for Good, I’m sharing my best tips for hiring people who will not only do the job but also strengthen your reputation, culture, and long-term growth. We’ll talk about why skills aren’t enough, the one question I always ask before making a hire, and how the wrong person can cost you far more than their salary.

Episode 152: Hiring for Impact: Your People Are Your Brand

August 5, 2025

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Episode 151: Gen Z Interns’ Insights on Purpose & the Future of Marketing

July 29, 2025

In this special episode of Brand for Good, I’m turning the mic over to two very bright voices—our summer interns, Arielle Teppert and Alyssa Kilpatrick. Over the past two months, they’ve immersed themselves in the world of purpose-driven marketing at Prosper for Purpose, learning everything from social media strategy to brand messaging to how AI fits into the future of creative work.

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In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility—the invisible authority that makes your audience lean in, trust you, and choose you (even before you pitch them).

Episode 150: 5 Credibility Markers That Convert

July 22, 2025

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