Small wood blocks that spell purpose

Purpose-Driven Branding

May 17, 2023

Purpose-driven brands have a unique competitive advantage that can ultimately lead to increased customer loyalty and higher sales.

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AI (artificial intelligence) concept

While AI has benefits, it’s important to know there’s something more powerful driving the success of your business — your brand position.

How to AI-Proof Your Brand

April 13, 2023

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Woman staring at a laptop with a mug in hand

Build a Personal Brand That Stands Out Online in 4 Steps

February 10, 2023

You can easily differentiate yourself online by building an authentic and personal brand. Our strategies will tell you how.

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Chanel store facade under a streetlight

Brand activation is the strategic way you bring your brand to life and build a relationship with your target market.

Brand Activation: A Beginner’s Guide

December 15, 2022

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Six lightbulbs on a dark gray background

The Difference Between Innovative and Imitative Brands

November 19, 2022

Imitative brands are adoptive and replicate what works in the market, while innovative brands are creative and address marketplace needs.

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Your brand is molded by everyone who interacts with it. But one piece that’s yours alone is the most important part of your marketing plan.

The Most Important Component of Your Marketing Plan

July 22, 2015

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