Episode 38: PR Secrets with Susan Harrow

September 27, 2022

Brand for Good

How do you become the kind of PR expert that stands out from the rest? What are the secrets behind a successful PR campaign?

For this episode, I’m bringing in a remarkable PR expert, Susan Harrow. Susan is a media trainer, marketing strategist and martial artist. She’s the author of the best-selling book, Sell Yourself Without Selling Your Soul. Fun facts about Susan include that she’s a former tennis pro and has a black belt in Aikido!

For the past 33 years, Susan has trained thousands of CEOs, entrepreneurs and thought leaders on how to show off their skills on Oprah, 60 Minutes, The Today Show, Good Morning America, Fresh Air, Marketplace, Bloomberg, MSNBC, NPR, CNN, FOX, NYT, WSJ, Wired, Forbes, Inc., and more. Her course, The Zen of Fame: Your Genius Gone Viral, teaches professionals how to promote themselves with integrity and spirit.

Susan talks about her experience starting a PR business and what she has observed and learned over the years. She discusses what makes a PR campaign successful and shares actionable tips that you can use for your business. Whether you’re just starting a career in PR or you already have a system in place, if you want to learn additional PR secrets that will help your business grow, then this episode is for you!