Every year, I choose a word—not as a resolution or a trend, but as a filter.
A way to make decisions when the options are many, the noise is loud, and everything looks like an opportunity.
This year, my word is alignment.
In this episode, I’m sharing how I’m using alignment as a decision-making lens in both my business and my life—and why this concept isn’t just personal reflection, but a practical leadership tool you can use too.
If you’ve ever felt successful but stretched thin… visible but slightly off… or busy without a clear sense of momentum, this conversation is for you.
In this episode, I explore:
Why alignment matters more than growth for long-term sustainability
How misalignment often shows up quietly—before it becomes burnout
How my 2025 word set the stage for alignment in 2026
How alignment turns intuition into intentional decision-making
What alignment looks like in business—from positioning to offers to visibility
Simple reflection questions to help you recalibrate without burning everything down
This episode is an invitation to choose a clearer filter for your decisions, your work, and your growth. Not perfection. Not pressure. Just integrity, intention, and honesty with yourself.
Brand for Good Links
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Follow Lorraine on Instagram: @lorraineschuchart
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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://theprosperproject.libsyn.com/website/episode-176-how-my-word-of-the-year-works-for-you

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