our RESULTS
Data-Driven Impact
Challenge
Despite its proven impact, peer support remains one of the most misunderstood areas in behavioral health. Thrive Peer Recovery Services needed a stronger brand identity and communications strategy to clarify its role, elevate its leaders, and expand awareness across Ohio.
Solution
Prosper for Purpose conducted a full brand and communications audit, redefining Thrive’s positioning and voice. We rebuilt its website copy for clarity and SEO, developed a cohesive social media strategy, secured media coverage and speaking opportunities, and streamlined internal systems to strengthen culture and consistency.
Results
Thrive emerged with a clear, credible brand story—one that highlights its leadership in peer-based recovery. With a unified message across all channels, Thrive increased awareness, improved engagement, and built a stronger foundation for growth and impact.
Despite its proven impact, peer support remains one of the most misunderstood areas in behavioral health. Thrive Peer Recovery Services needed a stronger brand identity and communications strategy to clarify its role, elevate its leaders, and expand awareness across Ohio.
Solution
Prosper for Purpose conducted a full brand and communications audit, redefining Thrive’s positioning and voice. We rebuilt its website copy for clarity and SEO, developed a cohesive social media strategy, secured media coverage and speaking opportunities, and streamlined internal systems to strengthen culture and consistency.
Results
Thrive emerged with a clear, credible brand story—one that highlights its leadership in peer-based recovery. With a unified message across all channels, Thrive increased awareness, improved engagement, and built a stronger foundation for growth and impact.
Empowering Recovery Through Connection
Thrive Peer Recovery Services
Challenge
Sexual violence on college campuses remains a serious and under-reported issue. More than 11% of students experience it, with rates even higher among LGBTQI and female students. Institutions faced distrust regarding response systems and a lack of consistent culture and messaging across campuses. The Ohio Department of Higher Education (ODHE) needed a campaign that could be adopted by 87 Ohio colleges and universities, unify them under consistent imagery and messaging, and support each campus’ unique initiatives.
Solution
Prosper for Purpose used its brand-development process to create a campaign identity for ALIGN, clarified core messaging, and designed visual assets broad enough for statewide implementation yet flexible for individual institutions. We engaged campus and community partners for feedback to ensure the materials were inclusive, meaningful, and actionable. Customizable elements were built in so each college or university could integrate its own mascot, logo, or color palette into the campaign for greater buy-in. An online toolkit and implementation strategy were provided to support each institution’s launch and ongoing usage.
Results
The ALIGN campaign was successfully adopted across 87 Ohio higher-education institutions, establishing a unified narrative and consistent visual identity around the value of shared respect and responsibility. The campaign laid the groundwork for improved norms, increased awareness, and strengthened collaboration across campuses.
Sexual violence on college campuses remains a serious and under-reported issue. More than 11% of students experience it, with rates even higher among LGBTQI and female students. Institutions faced distrust regarding response systems and a lack of consistent culture and messaging across campuses. The Ohio Department of Higher Education (ODHE) needed a campaign that could be adopted by 87 Ohio colleges and universities, unify them under consistent imagery and messaging, and support each campus’ unique initiatives.
Solution
Prosper for Purpose used its brand-development process to create a campaign identity for ALIGN, clarified core messaging, and designed visual assets broad enough for statewide implementation yet flexible for individual institutions. We engaged campus and community partners for feedback to ensure the materials were inclusive, meaningful, and actionable. Customizable elements were built in so each college or university could integrate its own mascot, logo, or color palette into the campaign for greater buy-in. An online toolkit and implementation strategy were provided to support each institution’s launch and ongoing usage.
Results
The ALIGN campaign was successfully adopted across 87 Ohio higher-education institutions, establishing a unified narrative and consistent visual identity around the value of shared respect and responsibility. The campaign laid the groundwork for improved norms, increased awareness, and strengthened collaboration across campuses.
Fostering Respect-Driven Campus Cultures
ALIGN
Boosting Health Screenings Among Underserved Women
Cuyahoga County Board of Health (CCBH)
Challenge
The Cuyahoga County Board of Health (CCBH) needed to raise awareness and increase breast and cervical health screenings among underserved women in Northeast Ohio. With breast cancer as the state’s second-leading cancer incidence, and only about 60% of women aged 40+ reporting mammograms—below the national average of 69%—the need for action was urgent.
Solution
Prosper for Purpose partnered with CCBH on the 'My Body Matters' campaign. Initially focused on communicating that eligible women could receive free screenings, the campaign later expanded to build provider partnerships and reach women aged 21–64. Tactics included brand identity development, key messaging, a dedicated website, PSAs, media relations, and community outreach events.
Results
The Cuyahoga County Board of Health (CCBH) needed to raise awareness and increase breast and cervical health screenings among underserved women in Northeast Ohio. With breast cancer as the state’s second-leading cancer incidence, and only about 60% of women aged 40+ reporting mammograms—below the national average of 69%—the need for action was urgent.
Solution
Prosper for Purpose partnered with CCBH on the 'My Body Matters' campaign. Initially focused on communicating that eligible women could receive free screenings, the campaign later expanded to build provider partnerships and reach women aged 21–64. Tactics included brand identity development, key messaging, a dedicated website, PSAs, media relations, and community outreach events.
Results
- More than 1,060 women received breast and cervical cancer screenings.
- The program secured 318 service providers for screenings.
- The campaign earned a Gold Rocks Award from the Public Relations Society of America Greater Cleveland Chapter for excellence in integrated communications.
“My Body Matters was a creative campaign rooted in strategic partnerships and community engagement. By meeting women where they were and removing barriers to care, Prosper for Purpose helped turn awareness into measurable, life-saving impact.”
— Sharon Verhotz, BSN, R.N
Reframing Choices & Inspiring Intentional Fun
Redefine
Challenge
Traditional under-age and binge-drinking prevention campaigns often relied on fear-based messages that changed attitudes but not behavior. The organization needed a fresh campaign concept that would shift mindsets: teens and young adults had to rethink what 'fun' looks like, and adults needed to reconsider decisions around drinking and distribution.
Solution
Prosper for Purpose developed the 'Redefine' theme — playful, tongue-in-cheek, using contradictory visuals to challenge common negative phrases. We built a website, produced a promotional video, managed social media, and rolled out PR, influencer partnerships, and event activations to reinforce the message and drive engagement.
Results
Traditional under-age and binge-drinking prevention campaigns often relied on fear-based messages that changed attitudes but not behavior. The organization needed a fresh campaign concept that would shift mindsets: teens and young adults had to rethink what 'fun' looks like, and adults needed to reconsider decisions around drinking and distribution.
Solution
Prosper for Purpose developed the 'Redefine' theme — playful, tongue-in-cheek, using contradictory visuals to challenge common negative phrases. We built a website, produced a promotional video, managed social media, and rolled out PR, influencer partnerships, and event activations to reinforce the message and drive engagement.
Results
- In the first six months, the campaign website recorded approximately 3,008 visitors and 14,557 page views.
- The promotional video generated over 500 views.
- Social media attracted 140 new followers over four months.
- The campaign earned a Bronze Rocks Award from the Greater Cleveland Chapter of the Public Relations Society of America for integrated communications excellence.
