If you think profit is the most important financial number to track in your business, think again. In this episode, I’m joined by Karl Maier, founder of Abunden, to discuss the real driver of sustainable business growth—cash flow.
Karl’s experience as a CFO and business advisor has helped companies double their sales in just two years. He’s led multimillion-dollar acquisitions, expanded credit lines, and built the financial systems that turn growth into stability. But it all comes back to one core truth: a profitable business can still fail if it doesn’t manage its cash.
We dive into:
Why rapid growth can cause cash flow problems—and how to prevent them.
How to forecast cash flow short-term and long-term to avoid financial surprises.
The smart way to use credit as a tool (not a trap).
How clean books and clear financial systems can help you secure better financing and scale faster.
What business owners can do to protect themselves from relying too heavily on one client or one revenue stream.
Karl also shares lessons from his own journey, including a hard-earned family business story that shaped his passion for helping entrepreneurs avoid preventable financial crises. His message is practical, timely, and deeply relevant for service-based founders navigating today’s uncertain economy.
Whether you’re growing fast or just trying to get ahead of your next payroll cycle, this episode will help you see your business through a more strategic, cash-smart lens.
Connect with Karl Maier
LinkedIn: https://www.linkedin.com/in/karlkmaier/
Website: abunden.com
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Episode Link: https://theprosperproject.libsyn.com/website/episode-165-focusing-on-profit-can-flatline-your-business-with-karl-maier
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