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Brand for Good

Episode 149: Risky Business: The Leaps of Faith Behind Every Level of Growth

If you’re an entrepreneur or small business owner, here’s the truth: you will never grow without taking risks. And I’m not talking about reckless gambles—I’m talking about calculated, courageous leaps. In this episode, I’m sharing the four types of risk that show up at every level of business and how some of the most successful entrepreneurs, from Sara Blakely to Rihanna, made bold moves in the face of uncertainty.

You’ll also learn about some of the risks I took in my journey—and why I believe the best bet you’ll ever make is on yourself.

Whether you’re debating a pivot, preparing to launch something new, or just navigating fear in your next big decision, this is your reminder that courage doesn’t require certainty. It requires commitment.

In this episode, I cover:

  • Why risk is required for brand and business growth

  • The 4 categories of risk every entrepreneur faces: financial, reputational, emotional, and strategic

  • Real-life examples from Sara Blakely, Howard Schultz, and Rihanna

  • How to evaluate risk and move forward, even when you’re scared

  • A personal story of risk in my own business journey

  • A powerful mindset shift to carry into your next leap

Words I Live By:

“Courage isn’t the absence of fear. It’s the willingness to move forward with it in the passenger seat.”


Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://theprosperproject.libsyn.com/website/episode-149-risky-business-the-leaps-of-faith-behind-every-level-of-growth

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