Episode 147: Information Is a Commodity—It’s Leadership That Sells

Are you sharing information or leading with perspective?

In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand.

You’ll learn:

✅ Why informational posts (tips, how-tos) are now a commodity
✅ How opinions and bold perspectives build brand authority
✅ The difference between expertise and leadership content
✅ Three steps to create content that earns trust and drives action

✨ In This Episode, I Share:

• How “informational branding” holds back coaches, consultants, and service providers
• Why point of view, not frequency, is the most important content strategy in 2025
• The simple framework: Expertise + Offers = Authority That Sells
• How to turn your beliefs into bold, high-converting content
• Examples of leadership content that resonates—and sells

💬 Favorite Quote from the Episode:

Information builds awareness. Insight builds trust. Opinion builds authority. Offers build momentum.

Brand for Good Links

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Episode Link: https://theprosperproject.libsyn.com/website/episode-147-information-is-a-commodityits-leadership-that-sells