Are you sharing information or leading with perspective?
In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand.
You’ll learn:
✅ Why informational posts (tips, how-tos) are now a commodity
✅ How opinions and bold perspectives build brand authority
✅ The difference between expertise and leadership content
✅ Three steps to create content that earns trust and drives action
✨ In This Episode, I Share:
- How “informational branding” holds back coaches, consultants, and service providers
- Why point of view, not frequency, is the most important content strategy in 2025
- The simple framework: Expertise + Offers = Authority That Sells
- How to turn your beliefs into bold, high-converting content
- Examples of leadership content that resonates—and sells
💬 Favorite Quote from the Episode:
Information builds awareness. Insight builds trust. Opinion builds authority. Offers build momentum.
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://theprosperproject.libsyn.com/website/episode-147-information-is-a-commodityits-leadership-that-sells
+ view the comments
