What does smart leadership look like in a world obsessed with hustle?
In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage.
We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes—we even bond over our shared love of the em dash.
💡 We Talk About:
- How Luis knew when it was time to leave Google, Uber, LinkedIn, and Tesla
- Why authenticity—not automation—is your edge in an AI-driven world
- The biggest myths about personal branding (and what actually opens doors)
- How Luis helps leaders and founders land high-end clients without grinding
- The 8–12 touch rule: what most people get wrong about sales follow-up
- How I use video (and so does Luis!) to build trust and connection
- What smart leadership really looks like—and why self-awareness is the key
- Our favorite punctuation mark (spoiler: it’s the em dash)
Guest Links
- Learn more about Luis at luisbaez.com
- Check out his LinkedIn Learning course on personalized sales
- Explore his Revenue Recode Method programs
- Follow Luis on LinkedIn: linkedin.com/in/baezluis
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://theprosperproject.libsyn.com/website/episode-146-smart-leadership-and-sales-with-luis-bez
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