After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently.
In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program reminded me that sustainable visibility is not just something I teach—it’s something I need to live.
This is for anyone who’s ever felt burned out by content creation, unsure how to return, or afraid that stepping away might cost them everything. I’m here to tell you it won’t.
✨ In This Episode, I Share:
Why I stopped posting—and why I didn’t make a big announcement about it
What I think social media experts get wrong about visibility
How my clients stayed engaged even when I disappeared from their feeds
What really builds brand trust (hint: it’s not constant content)
How my Category of One Brand program helped me find a new rhythm
Why you have full permission to come back on your own terms
🎯 Resources I Mention:
Category of One Brand – My signature program for building a brand that leads
💬 Favorite Quote from the Episode:
“Your brand isn’t the content you post. It’s the clarity you carry.”
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://theprosperproject.libsyn.com/website/episode-145-why-i-left-social-media-for-a-yearand-why-im-back
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