Episode 136: Recession Proof Your Marketing

In uncertain economic times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don’t just survive downturns; they come out stronger and more profitable on the other side.

In this episode, I’m sharing exactly what’s working right now in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive revenue—even in uncertain times.

What You’ll Learn in This Episode:

✅ Why cutting marketing budgets is a mistake—and what businesses that thrive during downturns do differently.
✅ The #1 marketing shift happening right now (and how you can leverage it).
✅ How to maximize owned and earned media to grow your audience organically.
✅ The power of community-driven marketing—and how to build brand trust without spending a dime.
✅ Why AI + personalization is the future of engagement (and how to do it right).
✅ Smart paid strategies to get the most ROI (without wasting money on ineffective ads).
✅ How to retain and re-engage customers—because it’s cheaper to keep them than find new ones.

If you’re feeling uncertain about how to market your business in today’s economy, this episode will give you clear, actionable strategies that actually work.

🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.

Brand for Good Links

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Episode link: https://theprosperproject.libsyn.com/website/episode-136-recession-proof-your-marketing