Is PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively.
Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into:
✅ How PR builds trust, credibility, and long-term brand value
✅ Why storytelling is the foundation of a strong PR strategy
✅ The biggest PR shifts (and why pay-to-play is changing the game)
✅ DIY PR strategies for small businesses on a budget
✅ The role of AI in PR—what works and what doesn’t
Whether you’re new to PR or looking to refine your strategy, this episode is packed with insights you can apply today.
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Guest Links
🌎 Website: https://www.facteurpr.com
📸 Instagram: https://www.instagram.com/facteurpr
🎙️ DIY PR Project: Learn how to do your own PR
Brand for Good Links
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Episode link: https://theprosperproject.libsyn.com/website/episode-132-empowering-brands-with-pr-with-reena-goodwin
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