Episode 119: Heart-Centered Sales with Dora Rankin

If we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales.

My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell.

Join us as Dora discusses the camaraderie of communities in the midwest–where she and I both live–and how the opportunity to speak at Women’s Entrepreneurship Day Ohio served as the launch of her dialed-in positioning. She also shares the story of her first mentor at work and how that experience contributed to her philosophy of caring for others as the core first step in her sales process.

Key Takeaways:

You build your brand with your first job and often you don’t necessarily realize that until years later.

How being yourself wherever you show up builds your reputation. 

How a background in commercial banking helped her hone her skills.

How going out on her own helped her build her intellectual property.

How she found a gap in the market she felt particularly capable of filling. 

How activating your market comes down to a flywheel of inbound and outbound marketing and sales.

Why traditional networking is dead and what to do instead.

The ONLY four ways to sell.

Guest Links

Website: https://dorarankin.com

Book: https://www.amazon.com/Dora-Rankin/dp/B0D6JB46RW

LinkedIn: https://www.linkedin.com/in/doralrankin