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Why Every Brand Needs an Origin Story and How to Create One

November 13, 2019

A brand origin story explains how a company came to be: the why, when, where, how and who. Crafting a compelling story adds credibility.

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Explaining visual design work in words can be tricky. Learn a few of the most common graphic design terms to eliminate miscommunication.

20 Graphic Design Terms All Non-Designers Should Know

July 24, 2018

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How to Know When It’s Time to Rebrand

June 14, 2018

There are multiple reasons to rebrand a business. Here are a list of some signs that may indicate it’s time for an update.

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If you’re wondering if you should hire a public relations agency, these six advantages should help you with your decision.

6 Practical Benefits of Hiring a Public Relations Agency

June 5, 2018

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Style Guides: Everything You Need to Know

May 16, 2018

A style guide should include design and usage specifications for all visual aspects of a brand. The more specific the guide, the better.

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If you want to weave your WHY into your brand identity, check out our step-by-step outline to guide you through the process.

How to Transform Your Purpose Into a Remarkable Brand Identity

May 2, 2018

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