20 Graphic Design Terms All Non-Designers Should Know

July 24, 2018

Explaining visual design work in words can be tricky. Learn a few of the most common graphic design terms to eliminate miscommunication.

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There are multiple reasons to rebrand a business. Here are a list of some signs that may indicate it’s time for an update.

How to Know When It’s Time to Rebrand

June 14, 2018

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6 Practical Benefits of Hiring a Public Relations Agency

June 5, 2018

If you’re wondering if you should hire a public relations agency, these six advantages should help you with your decision.

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A style guide should include design and usage specifications for all visual aspects of a brand. The more specific the guide, the better.

Style Guides: Everything You Need to Know

May 16, 2018

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How to Transform Your Purpose Into a Remarkable Brand Identity

May 2, 2018

If you want to weave your WHY into your brand identity, check out our step-by-step outline to guide you through the process.

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Buyer personas are in-depth profiles that represent ideal customers. Each persona represents a category of the customers you’re targeting.

Best Practices for Creating Buyer Personas

January 31, 2018

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