Style Guides: Everything You Need to Know

May 16, 2018

What is a style guide? A style guide is a set of standards that exemplifies how a brand should be presented. It allows for a consistent and engaging personality, making the brand more recognizable and memorable to viewers. The Importance of Style Guides Well-known businesses and organizations typically have a recognizable logo and brand style. Coincidence? […]

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“People don’t buy what you do, they buy WHY you do it.” ~ Simon Sinek.  This central tenet of Sinek’s “Start with WHY” philosophy is founded in the science of human decision making, which is fabulous news for purpose-driven businesses. And why is that? Because your why and your purpose are pretty much identical twins! So how do you weave your WHY into […]

How to Transform Your Purpose Into a Remarkable Brand Identity

May 2, 2018

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Best Practices for Creating Buyer Personas

January 31, 2018

If you don’t currently use buyer personas for your business, you’re likely pouring time and money down the drain. Buyer personas eliminate the guesswork around who you’re selling to and how to reach them. Buyer personas form the foundation of your marketing strategy, and for good reason. Research shows that personalized campaigns perform 18 times better than […]

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In today’s world, everyone is a design critic. With consumers’ easy access to the corporate ear through social media comes highly accessible opportunities to improve user experiences. Plus, in the growing digital age where most people live in interfaces almost as much as their real lives, the spotlight on visual communication has expanded from the creative population […]

Design: The Good, the Bad & the Trendy

August 29, 2017

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Calligraphy: Communication through the Ages

July 13, 2017

Did you know one of the world’s oldest forms of communication is still widely used today? Calligraphy, the combination of visual art and communication, has roots tracing back to ancient China as early as  200 BC and has influenced many cultures’ visual communication styles. From scrolls to social media, calligraphy’s impact on society has lasted […]

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Did you know that most of the professionally designed media you see every day, such as the content on websites and phone interfaces, and in magazines, is designed on an invisible grid system which guides your eye in order to optimize usability, readability, and the amount of time it takes for you to absorb a […]

The Not-Just-Pretty Truth About Graphic Design

April 4, 2017

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