20 Graphic Design Terms All Non-Designers Should Know

July 24, 2018

If you’re about to start working with a graphic designer, it’s worth taking a few minutes to learn some of the basic terms that will likely come up in conversation. Having a shared vocabulary helps eliminate confusion and miscommunication, and it allows everyone in the room (non-designers included) to contribute their thoughts and opinions in […]

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All businesses establish at least the basic structure of a brand when they launch. But what happens when that brand no longer fits the product or business? Or when that brand can’t keep pace with and differentiate from the competition? It may be time to rebrand. Bringing up the idea of rebranding can be met […]

How to Know When It’s Time to Rebrand

June 14, 2018

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6 Practical Benefits of Hiring a Public Relations Agency

June 5, 2018

“What exactly is public relations?” If I had a dollar for every time I was asked this question, I could pay off the student debt I incurred while pursuing the degree! At its core, public relations is the process of building and maintaining relationships with your stakeholders from the inside out. While this sounds straightforward, public […]

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What is a style guide? A style guide is a set of standards that exemplifies how a brand should be presented. It allows for a consistent and engaging personality, making the brand more recognizable and memorable to viewers. The Importance of Style Guides Well-known businesses and organizations typically have a recognizable logo and brand style. Coincidence? […]

Style Guides: Everything You Need to Know

May 16, 2018

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How to Transform Your Purpose Into a Remarkable Brand Identity

May 2, 2018

“People don’t buy what you do, they buy WHY you do it.” ~ Simon Sinek.  This central tenet of Sinek’s “Start with WHY” philosophy is founded in the science of human decision making, which is fabulous news for purpose-driven businesses. And why is that? Because your why and your purpose are pretty much identical twins! So how do you weave your WHY into […]

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If you don’t currently use buyer personas for your business, you’re likely pouring time and money down the drain. Buyer personas eliminate the guesswork around who you’re selling to and how to reach them. Buyer personas form the foundation of your marketing strategy, and for good reason. Research shows that personalized campaigns perform 18 times better than […]

Best Practices for Creating Buyer Personas

January 31, 2018

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