November 13, 2020
Research has shown that women are critical to a stronger, healthier economy and slashing poverty rates. So as we move into a Decade of Action against global injustice, the spotlight turns on to women eager to lead.
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Weathering economic ups and downs means not only reevaluating your financial framework, but why you started your business in the first place. Defining your purpose is key to coming out strong on the other side of the pandemic.
October 22, 2020
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June 23, 2020
Communication is at the heart of every company. Whether you handle communications yourself or hire a company spokesperson, success during a crisis comes down to how well the designated person leads.
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Content marketing is an incredibly effective tool because it allows you to connect with and build relationships with current and potential customers. But without a clear strategy, those efforts could be unsuccessful.
March 10, 2020
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November 13, 2019
As PR and marketing professionals, we revel in a good story. Whether we’re doing the telling or listening, narratives are the name of the game in our industry. For PR practitioners, storytelling is an essential skill. But even if you’re not a communications expert, you can — and should — develop a brand origin story […]
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According to a recent article from the New York Times, more and more consumers are becoming increasingly concerned with how their purchasing decisions affect social and environmental factors. For those who want to be more conscious, shopping from Certified B Corporations is an easy option — many of the brands that meet the highest standards […]
October 14, 2019
