Research has shown that women are critical to a stronger, healthier economy and slashing poverty rates. So as we move into a Decade of Action against global injustice, the spotlight turns on to women eager to lead.

Communication is at the heart of every company. Whether you handle communications yourself or hire a company spokesperson, success during a crisis comes down to how well the designated person leads.

A brand origin story explains how a company came to be: the why, when, where, how and who. Crafting a compelling story adds credibility.