Episode 137: The Truth About Fractional CMOs

Does your marketing feel like it’s constantly in motion—but not moving you forward?

In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you.

You’ll learn:

• The true role of a CMO (fractional or full-time)
• How a fractional CMO bridges the gap between strategy and execution
• When it’s the right time to hire one
• Common myths (and the truth) about fractional CMOs
• Real-world examples of impact

Whether you’re a founder, nonprofit leader, or creative entrepreneur, this episode will help you see how strategic marketing leadership can elevate your brand and drive results.

🔑 Key Takeaways:

• A fractional CMO gives you C-Suite strategy without the full-time cost.
• The right CMO doesn’t just plan—they implement, optimize, and lead.
• Marketing without alignment with business goals leads to burnout and missed opportunities.
• Common myths are costing purpose-driven organizations clarity, consistency, and growth.

🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/website/episode-137-the-truth-about-fractional-cmos