Journal

In the episode, I reveal my proprietary ‘Magical Strategic Vision Process,’ which starts with identifying one’s core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business.

Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. And what she learned is that following what someone else did to build your business does not work. Every business is different and every growth plan needs to take that into account.

In this episode, I share the simple steps you can take to implement a practice that has numerous benefits. I reveal scientific evidence of the relationship between optimism, self-confidence, and gratitude and how you can express gratitude to build stronger relationships.

Would you trust an amateur with a life-or-death decision? Of course not. But many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise.
In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success.

In this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and how you can leverage these shifts to drive success for your brand.

Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing.