February 13, 2024
In my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales.
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Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve massive impact.
Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and much more.
February 8, 2024
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February 6, 2024
Welcome to the first official episode of Brand for Good, formerly The Prosper Project.
Have you ever had the realization that you’re going through some kind of metamorphosis and that your business needs to evolve to accommodate that change?
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On this last episode of 2023, Lorraine discusses how to navigate the end of year pressures faced by business owners, what she calls “opposing pulls.” She explains the concept of ‘granting being’ or exercising grace in the face of disagreements or perceived differences, highlighting the importance of separating individuals from their action. Lorraine talks about how it is often most difficult to grant grace to ourselves and why it’s important.
December 28, 2023
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December 19, 2023
No business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass.
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Lorraine shares why you need a strategic vision for your business. She explains why vision boards and vision statements are not enough to achieve a visionary goal. She also tells you why she supports the idea of formulating a ‘big, bold, three-year vision’ as a foundation for your business.
December 12, 2023
