Evolution of light bulbs with six bulbs on a white surface

Brand Evolution

April 13, 2024

Sometimes a brand evolution is necessary to adapt to changing marketplace conditions. Learn about our rebrand and how we help others do good.

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In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction.

Episode 97: The Number 1 Way to Cut Through the Noise

April 2, 2024

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Episode 96: Kindness as a Tool for Success with David Gaz

March 26, 2024

David Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesses, startups and nonprofits make a BIG impact.

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In this episode, I ask Beth about her role as a learning (re)designer of her field. Beth operates from a deep understanding that every experience, encounter, piece of content and structure either disrupts or reinforces the habitual. While this reality is inherently overwhelming, it also provides the abundance of variables needed to (re)design an equitable, meaningful and interconnected change in our world.

Episode 95: Redesigning Learning & Development with Beth Salyers

March 19, 2024

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Episode 94: Business as a Force for Good

March 12, 2024

What if there were a way to measure a company’s entire social and environmental impact?

Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab.

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If you’re a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what’s possible by creating a world in which they benefit from your product.

Episode 93: The Power of Words to Create Worlds

March 5, 2024

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