In this episode, I ask Beth about her role as a learning (re)designer of her field. Beth operates from a deep understanding that every experience, encounter, piece of content and structure either disrupts or reinforces the habitual. While this reality is inherently overwhelming, it also provides the abundance of variables needed to (re)design an equitable, meaningful and interconnected change in our world.

If you’re a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what’s possible by creating a world in which they benefit from your product.

In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose.