A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business.

When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one. Today I’m sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community and out-perform your competition. 

In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force.