Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority.  In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact.

Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. And what she learned is that following what someone else did to build your business does not work. Every business is different and every growth plan needs to take that into account.

Would you trust an amateur with a life-or-death decision? Of course not. But many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise.
In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success.