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How to Lead During a Crisis

June 23, 2020

Communication is at the heart of every company. Whether you handle communications yourself or hire a company spokesperson, success during a crisis comes down to how well the designated person leads.

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Bill Gates is quoted with saying, “If I was down to my last dollar, I would spend it on PR.” While there is some debate about whether or not Gates actually uttered those words, there is no doubt it is sage advice.  The success of your business depends on how well you communicate with your […]

5 Ways Your Organization Benefits From Hiring a PR Agency

March 2, 2016

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The Value of Being Brave in Business

January 1, 2015

To kick off the launch of the Prosper for Purpose blog, I wanted to share the story of how our organization sprouted from the simple urge to teach. It speaks to how as branding experts, our work starts with instructing professionals to be creative in their business. I started thinking about what career is right […]

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