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Why You Need an Ideal Client — and How to Attract Them

February 23, 2021

If sales are suffering or you just can’t get your company off the ground, there’s a 99% chance you’re not branding for your ideal client.

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woman podcasting in the pandemic

Podcasting is the best way to connect with your clients and save on marketing and branding expenses. Here’s how to get started.

Podcasting: A Simple Solution to Branding on a Budget

February 16, 2021

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Why Every Brand Needs an Origin Story and How to Create One

November 13, 2019

A brand origin story explains how a company came to be: the why, when, where, how and who. Crafting a compelling story adds credibility.

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Your brand is molded by everyone who interacts with it. But one piece that’s yours alone is the most important part of your marketing plan.

The Most Important Component of Your Marketing Plan

July 22, 2015

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The Value of Being Brave in Business

January 1, 2015

Lorraine Schuchart had a simple dream for her career: to teach. Here’s how she transformed her passion into an award-winning PR firm.

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