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Why Every Brand Needs an Origin Story and How to Create One

November 13, 2019

As PR and marketing professionals, we revel in a good story. Whether we’re doing the telling or listening, narratives are the name of the game in our industry.  For PR practitioners, storytelling is an essential skill. But even if you’re not a communications expert, you can — and should — develop a brand origin story […]

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Your brand is molded by everyone who interacts with it: customers, employees, vendors, clients and every other stakeholder. Yet there is one piece of your brand that is yours alone, and when you use it to direct your marketing strategy, you have the opportunity to position it in the minds of every stakeholder — even […]

The Most Important Component of Your Marketing Plan

July 22, 2015

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The Value of Being Brave in Business

January 1, 2015

To kick off the launch of the Prosper for Purpose blog, I wanted to share the story of how our organization sprouted from the simple urge to teach. It speaks to how as branding experts, our work starts with instructing professionals to be creative in their business. I started thinking about what career is right […]

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