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Brand Activation: A Beginner’s Guide

December 15, 2022

Brand activation is the strategic way you bring your brand to life and build a relationship with your target market.

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Six lightbulbs on a dark gray background

Imitative brands are adoptive and replicate what works in the market, while innovative brands are creative and address marketplace needs.

The Difference Between Innovative and Imitative Brands

November 19, 2022

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The Most Important Component of Your Marketing Plan

July 22, 2015

Your brand is molded by everyone who interacts with it. But one piece that’s yours alone is the most important part of your marketing plan.

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