Branding and Launching the SEED (Solutions Elevating Environmental Donations) Ohio Investment Portfolio Program

Company Bio:

1% for the Planet is a global network of businesses, nonprofits and individuals working together to support environmental solutions through annual membership and everyday actions for a healthy planet.

Website:

Executive Summary

1% for the Planet connects dollars and doers to address the most pressing issues facing our planet. To drive new and increased environmental giving, 1% for the Planet desired to create a new, compelling product and engaging process. 1% for the Planet partnered with Prosper for Purpose to implement the SEED platform and raise funds for the most impactful and innovative environmental nonprofits.

Challenges

1% for the Planet wanted to facilitate the donation process by creating a simple, engaging and trackable option for environmental giving in order to increase financial resources. The additional funding would be used to create and execute environmental initiatives surrounding policy advocacy, restoration, education and sustainability.

How We Helped

Prosper for Purpose developed a brand that resonates with the target audience and communicates SEED’s unique position through the strategic compilation of several brand development, public relations, marketing and community engagement tactics..

Results and Future Plans

Through a new and innovative digital platform, SEED Ohio was able to facilitate outreach to and increase engagement surrounding a curated and vetted group of Ohio nonprofits representing six complex environmental focus areas: wildlife, pollution, water, food, climate and land.

In addition to raising $12,440 across six environmental focus areas, the following impact metrics were generated as a direct result of the SEED investment portfolio program:

— 380 pounds of materials diverted from landfills
— 190,200 lbs. of organic & non-GMO food grown
— 30,000 pounds of reduced CO₂ emissions

Prosper for Purpose was tasked with helping 1% for the Planet brand and launch a scalable SEED platform to deliver funds to the most impactful and innovative environmental nonprofits while managing risk and creating engagement for portfolio investors

These tactics included designing a brand strategy (including architecture, positioning and key messaging), conducting local and national media relations, designing a SEED microsite featuring a downloadable promo toolkit, social media campaign management, and speaking at events target audiences would attend.

1% for the Planet was “proud to partner with Prosper for Purpose,” recognizing the organization as “an integral partner in bringing the SEED Ohio pilot to reality” and adding “[we] are thankful for their generosity and look forward to our continued work together.”