If you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after.
What You’ll Learn:
Why the old personal branding model no longer works
How the trust recession has changed audience behavior
The difference between visibility and authority
Four strategies to build a brand that sells
The one thing most content creators forget to do (and how it’s costing them clients)
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Brand for Good Links
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Follow Lorraine on Instagram: @lorraineschuchart
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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/website/episode-140-the-authority-shift-how-to-turn-attention-into-income
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